Innovation Management & Understanding Consumer Behavior
Peer Insight
OCTOBER 17, 2018
In this post, I want to focus on the “Transformational 10”, which Nagji and Tuff define as: “These sorts of innovations, also called breakthrough, disruptive, or game changing, generally require that the company call on unfamiliar assets?—?for Behavior Change Required for Transformational Growth. Behavior change is big business.
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