Competition Construction Software Development Underperforming Technical Team 
Boxes and Arrows
JANUARY 31, 2010
I built a team with a dedicated user researcher; information architect; interaction and visual designers and we even made a guerilla usability lab and had regular test sessions. As the Creative Director, I deferred authority to him to develop the product as he saw fit. This is an extreme example of where SCRUM went bad.
mjvinnovation
JANUARY 6, 2021
. | The Design Management Institute researched the size of companies’ competitive edge that they called design-centered – but you can see it there as design-driven, user-centric, or “user focus.” Not to mention the improvement in productivity and the reduction of rework costs, especially in the development process.
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