Concept Development: An Exercise to Make Idea Investment Decisions Easier
Planview
MARCH 7, 2018
Recently, a client shared a story about presenting some very intriguing ideas from a crowdsourcing challenge to decision makers and being met with “Yes, great ideas, but we can’t decide which of the good ones to pick or what to invest without knowing a lot more.”. Competition and disruption are too intense to flirt with maybes.
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