Remove Competition Remove Culture Remove Imaginatik Remove Innovation Programs
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The Innovation 'Function'

Imaginatik

In that vision of the “innovation funnel” the idea is at the end… the goal. At Imaginatik, we call this the “fluff and magic” vision of innovation where value can only be created by anointed innovation/design Shamans toiling in exposed brick and beam lab/temples. The COO is focused on supply chain, etc.

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Why Innovation Maturity Matters

Imaginatik

For many companies, the desire to be more innovative is driven by a strategic issue – flat-lined growth, competitive threats, industry upheaval, etc. Over the past decade, I’ve watched the vast majority of innovation programs, and corporate innovation leaders, quietly disappear within 2-3 years of inception (often much sooner).