Testing New Business Ideas: Learnings from OWLET [Part 1]
Strategyzer Innovation
MAY 28, 2019
We often use the OWLET team video from the International Business Model Competition in 2013 to illustrate how to de-risk new ideas, cheaply and quickly. Success in innovation and entrepreneurship is based on solid testing. Let's unpack together the most important principles to follow when testing new business ideas.
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