Course Fractional CTO Marketing Roadmap 
Huub Rutten
FEBRUARY 23, 2021
Joe is of course in a special position: as a CEO he has a series of steering instruments, like Strategy and KPI Setting, Strategic Initiatives and the Allocation of Budgets. The most relevant Steering instrument is of course that he can set the financial targets for his reports, his board members like the CTO, CMO and the Commercial VPs.
Huub Rutten
FEBRUARY 23, 2021
Joe is of course in a special position: as a CEO he has a series of steering instruments, like Strategy and KPI Setting, Strategic Initiatives and the Allocation of Budgets. The most relevant Steering instrument is of course that he can set the financial targets for his reports, his board members like the CTO, CMO and the Commercial VPs.
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Huub Rutten
FEBRUARY 23, 2021
Joe is of course in a special position: as a CEO he has a series of steering instruments, like Strategy and KPI Setting, Strategic Initiatives and the Allocation of Budgets. The most relevant Steering instrument is of course that he can set the financial targets for his reports, his board members like the CTO, CMO and the Commercial VPs.
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