article thumbnail

Turning Reverse Engineering of Business Goals into Strategies

Tullio Siragusa

Turning Reverse Engineering of Business Goals into Strategies. A lot of learning can come from reverse-engineering many things. In business it can be a creative process on how to bring about new change, and innovation. Tech Backstage interviewed Jason Jepson to learn more about reverse engineering.

article thumbnail

Capturing Attention in the Digital Age: A Design Thinking Approach

Tullio Siragusa

This stage is crucial as it sets the direction for ideation, ensuring that the creative process remains anchored to the actual needs of the audience. Ideate: The ideation stage is where creativity comes into full play. Personalization Through User Data Use audience data to personalize your approach.

article thumbnail

Empowering Human Potential: The Synergy of Generative AI and Human Ingenuity

Tullio Siragusa

While AI can handle repetitive and labor-intensive tasks, freeing up humans to focus on more creative aspects of their work, it is important to remember that AI is a tool, not a replacement for human skills. Human intuition, experience, and contextual understanding are vital in decision-making and creative processes.