CTO Innovation Processes Product Development Study 
Huub Rutten
MARCH 3, 2021
Dear Reader, in this Blog I want to share a story with you that changed my view on the pure rationalized approach of decision making in the innovation process. You know, we have meetings with 5 people, including our CEO and CTO. 70% is a lot!”. Well, Huub, decision making is not a matter of 2 plus 2 makes 4.
Huub Rutten
MARCH 3, 2021
Dear Reader, in this Blog I want to share a story with you that changed my view on the pure rationalized approach of decision making in the innovation process. You know, we have meetings with 5 people, including our CEO and CTO. 70% is a lot!”. Well, Huub, decision making is not a matter of 2 plus 2 makes 4.
Huub Rutten
MARCH 3, 2021
Dear Reader, in this Blog I want to share a story with you that changed my view on the pure rationalized approach of decision making in the innovation process. You know, we have meetings with 5 people, including our CEO and CTO. 70% is a lot!”. Well, Huub, decision making is not a matter of 2 plus 2 makes 4.
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