CTO Presentation Product Development Project 
Huub Rutten
MARCH 3, 2021
“Huub, really, if I would be held accountable for the success of our innovation projects, I would kill 70%”. Mostly innovation decisions “seem” to be based a rational argumentation, supported by market analysis, business case calculations, strategic scorecards, technology feasibility studies, etc. And what is the other reason?”.
Huub Rutten
MARCH 3, 2021
“Huub, really, if I would be held accountable for the success of our innovation projects, I would kill 70%”. Mostly innovation decisions “seem” to be based a rational argumentation, supported by market analysis, business case calculations, strategic scorecards, technology feasibility studies, etc. And what is the other reason?”.
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Huub Rutten
MARCH 3, 2021
“Huub, really, if I would be held accountable for the success of our innovation projects, I would kill 70%”. Mostly innovation decisions “seem” to be based a rational argumentation, supported by market analysis, business case calculations, strategic scorecards, technology feasibility studies, etc. And what is the other reason?”.
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