Culture Finance Innovation Processes Radical Innovation 
Cris Beswick
APRIL 16, 2024
However, for every Steve Jobs or Elon Musk who has famously steered their companies through the maelstrom of change, countless unsung leaders, often within the more traditional corporate structures, want to cultivate the culture that innovation requires within their organisation. It’s for those that I write this article!
Integrative Innovation
AUGUST 1, 2014
There are two reasons for our suggestion: In our view, innovations are not successful just by the fact that they cleared all the stages within the funnel. As Geoffrey Moore [2] has pointed out, breakthrough innovations need to “cross the chasm” between the initial customers and the majority of the market.
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