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4 Challenges Facing Embedded Services Organizations & How to Solve Them

Planview

Between 2021 and 2025, the global professional services marketplace is projected to grow from USD $5.428 trillion to $7.063 trillion, which is a compound annual growth rate (CAGR) of 7.9 As such, to be successful ESOs face the challenge of serving not one, but two masters: profits and product adoption.

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Make the Commercial First

Boxes and Arrows

Design the box first” is a classic design exercise to use constraints to discover the unique value proposition. Because digital projects don’t generally have packaging, videos are a good linear storytelling format. A marketing page is one version of the minimum viable product.

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