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How Innovation Marketing Helps Disruptors Launch New Products. Innovation marketing is a discipline that encompasses activities and novel processes to introduce and deliver entirely new products. Focus on the four levers of innovation marketing. Defining Innovation Marketing.
Boxes and Arrows
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Web site optimization, commonly known as A/B testing, has become an expected competency among many web teams, yet there are few comprehensive and unbiased books, articles, or training opportunities aimed at individuals trying to create this capability within their organization. The basics: What is web site optimization?
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