Tullio Siragusa
JANUARY 25, 2021
How Innovation Marketing Helps Disruptors Launch New Products. Innovation marketing is a discipline that encompasses activities and novel processes to introduce and deliver entirely new products.
Boxes and Arrows
JANUARY 13, 2015
Web site optimization, commonly known as A/B testing, has become an expected competency among many web teams, yet there are few comprehensive and unbiased books, articles, or training opportunities aimed at individuals trying to create this capability within their organization. A/B vs. multivariate.
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