2 Super Smart Ways to Catalyze Innovative Success
BrainZooming
FEBRUARY 22, 2018
An article in The Wall Street Journal by Paul Ziobro shares an report on how toy manufacturers, including Mattel and Hasbro, are accelerating their new product innovation processes. The brands want to capitalize on market growth stemming from toys tied to popular social media themes. Directly Observing Customers.
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