Business Model Innovation Basics Series - Part 1: What is a Business Model?
The BMI Lab Blog
JUNE 29, 2022
WHO – Every business model serves a certain customer group (Chesbrough and Rosenbloom 2002; Hamel 2000). Business Models in the context of Innovation A common way to differentiate innovations is the categorization according to two generic characteristics: 1. The object of innovation 2. Magretta 2002).
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