Strategyn

SEPTEMBER 15, 2016

Market segmentation is a method that companies use to target unique offerings to groups of customers that will value them. Over the years, many methods of market segmentation have been developed and implemented. What meaningful differences exist in a market? How is outcome-based segmentation accomplished?

Marketing 55

Marketing Analysis Survey Product Strategy 55

Innov8rs

FEBRUARY 13, 2023

On the other hand, Moody's new products are incubated in dedicated business units, completely ring-fenced from business as usual. In contrast, a centralized innovation group focuses on making the overall innovation process more efficient and smoother across the company.

Disruption 52

Disruption Project Design Roadmap 52

Qmarkets

JULY 8, 2017

For example, one company saw they were making most of their sales from their traditional products, so they focused on that. A short while later they were pushed out of the market by companies that had innovated and created new products. So buying innovation externally is a smart option.

Survey 40

Survey Innovation Crowdsourcing Idea Management 40

Qmarkets

APRIL 24, 2017

For example, one company saw they were making most of their sales from their traditional products, so they focused on that. A short while later they were pushed out of the market by companies that had innovated and created new products. So buying innovation externally is a smart option.

Survey 40

Survey Innovation Crowdsourcing Idea Management 40