Disruption Magazine Marketing Radical Innovation 
Jeffrey Phillips
SEPTEMBER 11, 2017
This means innovation will be focused on items and attributes around the periphery - messaging, packaging, claims, rather than interesting or radical innovation of the product or solution. Another approach is to use innovation to ferret out efficiency gaps.
Integrative Innovation
SEPTEMBER 6, 2018
Infront Consulting and business magazine Capital recently published their second joint annual study (in German) on the Digital Innovation Unit landscape in Germany. teams for repeated identification and prototyping of digital innovations. Many say they can not hear the word ‘disruptive’ anymore.
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