Is it REALLY disruptive? It matters.
JULY 20, 2016
At the recent ISPIM conference, I sat in several presentations ostensibly describing approaches to disruptive innovation when, in reality, it was difficult to see what (a market or a company) was actually being disrupted. They were really talking about breakthrough or radical innovation. Disruption Growth Innovation Leadership Product Innovation R&D Strategy Disruptive Innovation growth Innovation Management
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