Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines
BrainZooming
APRIL 21, 2017
With United, a Wall Street Journal Story reports the company cultivates a “rules-based culture where its 85,000 employees are reluctant to make choices not in the ‘book.’”. A variation on business war games could be helpful; set up customer interaction situations, having stand-in rogue customers disrupt the system. Are you prepared?
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