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How Smart Product Managers Use a Business Case

Innovation Excellence

DECEMBER 14, 2015

Properly used, a business case embodies the essential learning and planning derived from Lean, Design Thinking, and similar approaches to product development. It is not a documentation exercise, but a tool for collaborative learning and communicating the justification for a product concept. Continue reading →

LEAN 40
LEAN Product Development Exercises Management 40
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Bring Startup Speed to your Innovation Team with Personas

Your Ideas are Terrible

NOVEMBER 8, 2016

You don’t need pretty designs and glossy diagrams – in fact, putting this much work into production will create resistance to future changes. In Lean UX Jeff Gothelf prefers to use the term “proto-persona” with innovative teams. You can start with a simple Google doc like this one we created.

Innovation 61
Innovation Guidelines Design Tools 61
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