BrainZooming

MARCH 21, 2016

I’ll be presenting a Brainzooming workshop on internal branding strategy at the Brand Strategy Conference in New York, April 6-8. The workshop, while drawing on material from my Fortune 500 work, springs from multiple conversations at the 2015 Brand Strategy Conference. Download Your Free Internal Branding Strategy eBook!

Engagement 40

Engagement Strategy Strategy eBook 40

BrainZooming

JULY 12, 2016

Reviewing the innovation strategy challenges business executives identified when downloading Brainzooming eBooks , they frequently mention gaining “buy-in” for significant change initiatives. Here are five keys we’ve found for successfully engaging employees in innovation strategy. That’s no surprise. Ask me to participate.

Engagement 40

Engagement Strategy Strategy eBook 40

BrainZooming

SEPTEMBER 13, 2016

I’m scheduled for a background interview today on creating a thought leadership strategy. The interview is an outgrowth of an eBook on thought leadership. The eBook came from a workshop someone did at a conference I’ve spoken at many times. What to Say about a Thought Leadership Strategy?

Leadership 40

Leadership Strategy Strategy Underperforming Technical Team 40

BrainZooming

JUNE 28, 2016

Most executives can’t write a strategy plan, so don’t make them. Since strategy planning is an infrequent activity, it is difficult for executives to master it. We learned that if we asked executives a series of questions leading to the information needed to complete a strategy plan, they became productive strategy planners.

Exercises 65

Exercises Strategy Strategy Collaboration 65