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Branding Strategy – 3 Keys to Engaging Your Internal Brand Team

BrainZooming

To complement the in-person workshop content, The Brainzooming Group collaborated with Breanna Jacobs at GSMI, the Brand Strategy Conference producer, to publish a new free branding strategy eBook called, “Engaging Employees as an Internal Brand Team: 3 Actionable Strategies.”.

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5 Keys to Engaging Employees in Innovation Strategy – Our Buy-In Manifesto

BrainZooming

Reviewing the innovation strategy challenges business executives identified when downloading Brainzooming eBooks , they frequently mention gaining “buy-in” for significant change initiatives. Are you prepared to take better advantage of your brand’s customer and market insights to generate innovative product ideas?

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Why a Thought Leadership Strategy Isn’t What Your Brand Needs

BrainZooming

I’m scheduled for a background interview today on creating a thought leadership strategy. The interview is an outgrowth of an eBook on thought leadership. The eBook came from a workshop someone did at a conference I’ve spoken at many times. Actively engage stakeholders in strategy AND implementation success.

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5 Keys to Streamlining Strategic Planning

BrainZooming

We learned that if we asked executives a series of questions leading to the information needed to complete a strategy plan, they became productive strategy planners. Strategy Implication: Remove the tedious aspects of strategy planning, replacing them with efficient alternative approaches.