Exploring Innovation Challenges for CPG Brands
IdeaScale
MARCH 7, 2019
Many innovations that do that come not from legacy CPG brands, but from startups that disrupt how something is bought or used. For example, it was Keurig K-Cup, not Maxwell House, whose pods made it convenient for office workers to make single cups of coffee in their preferred flavor. So can setting aside money as venture capital.
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