Exercises Innovation Processes Marketing Radical Innovation 
Qmarkets
APRIL 14, 2022
Innovation can happen quickly, (known as radical innovation), or it can take place over time, (incremental innovation). Innovation requires creative thinking, imagination, and risk-taking. The three main types of innovation are product innovation, process innovation, and business model innovation.
Integrative Innovation
MAY 3, 2014
This can be dangerous because it turns lean startup into a mechanistic trial and error exercise. What the Lean Startup offers to Design Thinking: Lean startup methodology helps with discovery of the market opportunity that lives around the observed need. The innovation process aims at matching problems/needs and solutions.
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