Fractional CTO Marketing Resources Roadmap 
Huub Rutten
FEBRUARY 23, 2021
The most relevant Steering instrument is of course that he can set the financial targets for his reports, his board members like the CTO, CMO and the Commercial VPs. One level lower in the hierarchy Emily faces in fact the same challenge, she cannot enforce results, she has to coordinate and deal with unexpected events, lack of resources.
Huub Rutten
FEBRUARY 23, 2021
The most relevant Steering instrument is of course that he can set the financial targets for his reports, his board members like the CTO, CMO and the Commercial VPs. One level lower in the hierarchy Emily faces in fact the same challenge, she cannot enforce results, she has to coordinate and deal with unexpected events, lack of resources.
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Huub Rutten
FEBRUARY 23, 2021
The most relevant Steering instrument is of course that he can set the financial targets for his reports, his board members like the CTO, CMO and the Commercial VPs. One level lower in the hierarchy Emily faces in fact the same challenge, she cannot enforce results, she has to coordinate and deal with unexpected events, lack of resources.
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