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How Can Healthcare Marketers Navigate Reporting in a Post-OCR Guidance World that Aims to Protect Patient Privacy? 

Brunner

Last year, a healthcare client told me that they would need to stop tracking their paid advertisements due to new rules from the U.S. Many other healthcare organizations made the same decision. An additional key piece of our new system is a knowledge base built from a well-established marketing mix model.

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23 Experts Predict What’s the Most Exciting AI Trend in 2023

Acuvate

With the rise of Generative AI and Adaptive AI, the field is rapidly evolving and advancing. At Acuvate, we have been using AI to revolutionize business processes. Here's what the experts believe about the future of AI. Addressing AI ethics and bias needs to remain a top priority.