Tullio Siragusa

APRIL 15, 2024

Embracing the Future: Fractional Executives and Generative AI The concept of fractional executives has emerged as a game-changer for companies of all sizes. The rise of Generative Artificial Intelligence (AI) has further empowered fractional executives, enabling them to produce full-time results in significantly less time.

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Tullio Siragusa

DECEMBER 5, 2022

Revolutionizing Sales with Generative AI: Unleashing the Power of Sales Enablement. Artificial intelligence (AI) has been making waves in the business world for some time now, but one area where it is particularly useful is in sales. Generative AI can also be used to personalize sales materials.

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Tullio Siragusa

JUNE 5, 2023

Orchestrating Design Thinking and AI for a People-Centric Business Future The tapestry of business evolution tells a remarkable story. From the onset of marketing in the 1950s to today, we’ve seen clear transformations. Marketing during this era was essentially selling — creating a demand for what farms, factories, and mines produced.

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Tullio Siragusa

JANUARY 16, 2023

With AI, however, the lead scoring process can be automated. Machine learning algorithms can analyze data such as demographic information, behavior on the company’s website, and engagement with marketing emails to assign a score to each lead. AI can also be used to improve sales forecasting. AI-powered Lead Generation.

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