Guidelines Idea Generation Study Underperforming Technical Team 
PlanBox Innovation
MAY 9, 2023
To be successful, organizations must be able to effectively manage their innovation processes, from idea generation to commercialization. An IMA based on ISO 56004 is a good starting point for organizations looking to assess their innovation strengths and weaknesses.
Gregg Fraley
AUGUST 16, 2016
The article conflates one highly specific academic study with the failure of all brainstorming. For results in idea generation you need a system, a framework, and a wide, deep chest of tools. About the study: the fact that the test bed were technologists might skew results. That’s a big miss in my view.
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