Idea Management Innovation Processes Marketing Social Innovation 
eZassi
OCTOBER 17, 2023
Embrace failure and learning: Understand that not all ideas will succeed, and failure is a part of the innovation process. Encourage your intrapreneur to learn from failures and iterate on their ideas. Offer bonuses, promotions, or special recognition to motivate and encourage their entrepreneurial spirit.
Idea to Value
JULY 21, 2017
When should it be used: Any organisation that wants to enable their staff who have an idea to “try it out” or do an initial market experiment. Put simply, it theorises that small companies can disrupt the market of large companies by releasing a new version of an offering which appeals more to a subset of the customers.
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