Leaders will invest less in transformational innovation due to fears over the economy
Idea to Value
FEBRUARY 6, 2023
Companies are going to invest less in Transformational Innovation The trend for the past decades was previously that the 70-20-10 split of an innovation portfolio was being replaced by more investment into adjacent and transformational innovation, with many companies even having a 48-26-26 split. Data for 2023 shows that trend is reversing.
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