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Fast Company’s Brainstorming Fail

Gregg Fraley

To be fair, Fast Company isn’t a scholarly magazine and the target is probably not seasoned innovation or problem solving professionals. Professional brainstorming facilitators, like myself, have long used brainwriting as part of a more broadly defined way of brainstorming (I learned the brainwriting tool in 1990).

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Mash-Ups for Innovation, a How To Guide

Gregg Fraley

This article will likely be part of a book on the front end of innovation that’s in development, stay tuned. How to effectively do Mash-Ups, either alone or with a team, is not a simple answer. However, if you know the principle you can facilitate yourself or a team using stimulus and scaffolding.

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How to Run Ideation Campaigns that Generate Real Value

Innovation 360 Group

It is sometimes also referred to as the democratization of ideation, or crowd-sourcing ideas. But just believing in the benefits of democratizing ideation is not sufficient for running an effective and successful ideation campaign in your organization. How to Run Ideation Campaigns that Generate Real Value.