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The Importance of Staying Scrappy in an AI-Driven Era

Tullio Siragusa

This ability to adapt and innovate in a scrappy, resourceful way is often the fuel behind revolutionary ideas and game-changing products. Customer research, user testing, concept ideation — these tasks require a deep understanding of human needs and emotions. As companies scale up, they gain more customers, resources and clout.

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Capturing Attention in the Digital Age: A Design Thinking Approach

Tullio Siragusa

This shift marks a significant departure from traditional economic models, where tangible resources were the main currency. This methodology, rooted in empathy and iterative learning, comprises several stages: empathize, define, ideate, prototype, and test. Ideate: The ideation stage is where creativity comes into full play.

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Transforming Your Business with Bottom-Up Management: The Design Thinking Way

Tullio Siragusa

This section explores how integrating empathy, ideation, and diverse skills can revolutionize employee engagement. Fostering a mindset of ideation where employees are encouraged to think outside the box during brainstorming sessions and suggestion programs. Benefits This approach cultivates continuous improvement and innovation.

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Blueprint for Bouncing Back: A Design Thinking Guide to Unemployment

Tullio Siragusa

Creating a structured daily routine that emphasizes self-care, continuous learning, and proactive job-seeking can be a beacon during these times. Based on the feedback during the “Test” phase, you might circle back to “Ideate” or “Prototype” to refine your approach.

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Beyond the Daily Grind: How Design Thinking Can Illuminate Your Life’s Purpose

Tullio Siragusa

Challenges and setbacks cease to be insurmountable obstacles; instead, they become valuable opportunities for growth and learning. Reflect on your life experiences, both positive and negative, and what you’ve learned from them. Ideate — Explore Possibilities Design Thinking encourages brainstorming and exploring multiple solutions.

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11 female innovation leaders share their definition of innovation

Idea to Value

To do it for real requires ideation, of course, but then incubation (going from an idea to something you could get customer feedback from) to acceleration (bringing the new thing to market). What simple thing can a company do to change their conversation / perspective about innovation?

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How to communicate the Purpose of your Business in an authentic way?

Be-novative

Starting off as an innovation and ideation platform and with the many years of experiences and the covid related restrictions moving everyone into remote work discovering that it is more and more a workshop-facilitation and collaboration platform. Through 3 live talks, we will uncover real experiences, success factors and learnings.

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