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The Importance of Staying Scrappy in an AI-Driven Era

Tullio Siragusa

The Importance of Staying Scrappy in an AI-Driven Era In an age of rapid technological advancements, companies everywhere are embracing artificial intelligence (AI) and automation to modernize their operations. Customer research, user testing, concept ideation — these tasks require a deep understanding of human needs and emotions.

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Blending Metrics and Empathy with Design Thinking: The New Paradigm in Leadership

Tullio Siragusa

Metrics-Driven Leadership: The Spine of Objectivity In an era dominated by data and rapid technological advancements, the paradigm of leadership has gravitated towards a model that emphasizes numbers, results, and predictability. Ideate and Prototype: Advocate for a culture of brainstorming, experimentation, and iteration.

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Strategies for Successfully Establishing Sales in a New Market

Tullio Siragusa

Ideate: Generate a wide range of ideas for solutions. Create a reporting and review process: Establish a regular reporting and review process to monitor progress and adjust as needed. Regularly provide updates and new training to salespeople to ensure they are up to date with the latest technology and sales methodologies.