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Choosing your direction of travel

Paul Hobcraft

Product innovation from discovery to market is still the biggest drag on industry performance. Building differently the pillars of innovation as essential. Can those within these industries step back and rethink innovation. Most operate with out-of-date innovation processes and models.

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Bringing better Ideas to market faster with AI

Innovation 360 Group

The challenge lies in capturing, organizing, and testing ideas to bring new innovations to market fast enough to realise value. . The chaotic process of creativity is difficult to predict, yet is often the essential fuel for new idea generators. Situation (traveling, dining or sleeping) .

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Key Issues in Innovation Management – Revisited – Part 1

Tim Kastelle

Uber is a current prime example: they are attempting to expand into healthcare and travel. These communities stimulate social engagement around the product through participation in forums, sharing, collaboration or even user-driven innovation by co-creating new products. Interactions are complex and unpredictable.

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15 most important Innovation Theories your company should be using

Idea to Value

When should it be used: Any organisation that wants to enable their staff who have an idea to “try it out” or do an initial market experiment. Put simply, it theorises that small companies can disrupt the market of large companies by releasing a new version of an offering which appeals more to a subset of the customers.

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