Strategyn

SEPTEMBER 15, 2016

We argue that this presents a unique opportunity—but to seize it, companies must segment the market using unmet needs (which we capture in desired outcome statements), and not demographic, psychographic, or behavioral data. This survey also reveals the degree to which the different segments we uncovered are underserved.

Marketing 55

Marketing Analysis Survey Product Strategy 55

Qmarkets

JULY 8, 2017

Can guidelines for innovation be created? Recently, Gartner released a presentation, "The 5 Most Effective, Least Used Digital Innovation Hacks" 1 outlining the results of a survey performed, asking CIOs regarding their best practices for innovation and came back with some surprising results.

Survey 40

Survey Innovation Crowdsourcing Idea Management 40

Qmarkets

APRIL 24, 2017

Can guidelines for innovation be created? Recently, Gartner released a presentation, "The 5 Most Effective, Least Used Digital Innovation Hacks" 1 outlining the results of a survey performed, asking CIOs regarding their best practices for innovation and came back with some surprising results.

Survey 40

Survey Innovation Crowdsourcing Idea Management 40