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How Innovation Marketing Helps Disruptors Launch New Products

Tullio Siragusa

How Innovation Marketing Helps Disruptors Launch New Products. Innovation marketing is a discipline that encompasses activities and novel processes to introduce and deliver entirely new products.

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A Beginner’s Guide to Web Site Optimization—Part 1

Boxes and Arrows

Optimization can be thought of as one component in the website development ecosystem. Optimization can also drastically improve your organization’s product innovation process by allowing you to test new product ideas at scale and quickly figure out which are good and which should be scrapped. A/B vs. multivariate.