Innovation Programs Policies Project Radical Innovation 
Qmarkets
MARCH 27, 2024
Radical & Disruptive Innovation On the flip side, radical and disruptive innovation challenges the status quo by introducing new concepts, products, or models that shift market dynamics. Radical innovation is about making significant leaps forward, often creating new industries or reshaping existing ones.
Cris Beswick
APRIL 16, 2024
By dedicating 70% of resources to core innovation (Horizon 1) (aka continuous improvement, aka incremental innovation), 20% to adjacent innovation (Horizon 2) (aka differentiated innovation), and 10% to transformational innovation (Horizon 3) (aka disruptive or radical innovation), organisations can ensure a balanced portfolio approach.
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