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How Innovation Marketing Helps Disruptors Launch New Products

Tullio Siragusa

How Innovation Marketing Helps Disruptors Launch New Products. Innovation marketing is a discipline that encompasses activities and novel processes to introduce and deliver entirely new products. Many successful entrepreneurs have embraced the concept of integrating innovation in marketing.

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A Beginner’s Guide to Web Site Optimization—Part 1

Boxes and Arrows

Optimization can be thought of as one component in the website development ecosystem. Optimization establishes a metrics-based system for determining design success vs. failure, thereby allowing your team to learn with each test. A/B vs. multivariate. No longer will people argue ad nauseum over design details.