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The Detriments of a Command-and-Control Culture and the Power of Design Thinking

Tullio Siragusa

Result: Kodak’s failure to innovate and adapt to digital technology ultimately led to bankruptcy in 2012. This lack of trust leads to poor collaboration, hampers problem-solving, and ultimately affects the overall success of the company. Example: P&G used Design Thinking to redesign its Pampers product.

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15 most important Innovation Theories your company should be using

Idea to Value

What it is: One of the most challenging aspects of innovation for most companies is not the generating of ideas, or the development of new innovations. Instead, it is integrating new innovations into the business without affecting the performance of core business operations negatively.

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