Marketing Report Roadmap Software Development 
Planview
MARCH 28, 2024
A Shifting Reality for the Auto Industry Automotive companies are increasingly confronted with the intricate task of synchronizing software development timelines with deadlines for vehicle launches. This integration serves as a bridge between software and physical manufacturing processes.
TechEmpower Innovation
AUGUST 21, 2023
Many CEOs of software-enabled businesses call us with a similar concern: Are we getting the right results from our software team? We hear them explain that their current software development is expensive, deliveries are rarely on time, and random bugs appear. These are classic inflection points for a development team.
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Planview
DECEMBER 12, 2022
Carey and I had a fascinating discussion on the problems with silos in software development, and I appreciated her interest in discussing the state of the art in academia on the topic. We held a mutual view on how collaboration and tooling are needed to span the end-to-end software lifecycle. Fast forward to 2016.
Huub Rutten
FEBRUARY 23, 2021
The most relevant Steering instrument is of course that he can set the financial targets for his reports, his board members like the CTO, CMO and the Commercial VPs. There are so many layers between the Board room and for example a software developer or an industrial designer. And still powerless? Compare it with IT.
Huub Rutten
FEBRUARY 23, 2021
The most relevant Steering instrument is of course that he can set the financial targets for his reports, his board members like the CTO, CMO and the Commercial VPs. There are so many layers between the Board room and for example a software developer or an industrial designer. And still powerless? Compare it with IT.
Huub Rutten
FEBRUARY 23, 2021
The most relevant Steering instrument is of course that he can set the financial targets for his reports, his board members like the CTO, CMO and the Commercial VPs. There are so many layers between the Board room and for example a software developer or an industrial designer. And still powerless? Compare it with IT.
Moves the Needle
MARCH 1, 2023
The memo that started it all sounds more like modern product marketing than product management, but your mileage may vary. The primary function was to serve as the bridge between Engineering and Marketing. Ken Beer was the Director of Product Management and reported into the Marketing department. It’s merely released.
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