Innovation and the role of lead users in online communities
Norbert Bol
MAY 16, 2016
Lead users differentiate themselves from other users by two distinct characteristics: (1) they are ahead of the market trend and (2) they have high benefits from innovation. However as lead users have a high benefit and have large social trust, this can also result in a certain bias. Norbert Bol. Literature. S., & Kang, M.
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