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PokeMon Go – How Nintendo Beat Microsoft and Sony With an End Run

Adam Hartung

Poke’Mon Go is a new sensation. In less than 2 weeks, from a standing start, Nintendo’s new game sensation is more popular than both Facebook and Snapchat. Based on this success, Nintendo’s equity valuation has jumped 90% in this same short time period. Nintendo launched the Wii in 2006 and it was a sensation.

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