IdeaScale

APRIL 14, 2021

Successful closed innovation requires protection, control, and ownership of intellectual property while still under development, through the use of special product development teams within a company. Social Innovation. Product Innovation. It involves envisioning a future that doesn’t exist yet.

Radical Innovation 264

Radical Innovation Open Innovation Innovation Social Innovation 264

Innovation Excellence

FEBRUARY 5, 2019

The effectiveness of social media for outbound marketing activities, i.e. getting the news out about new products offerings, and interacting with customers, is well known. But social media is also a tool for inbound marketing – for understanding the customer.

Tools 74

Tools Product Innovation Marketing Innovation 74

Be-novative

APRIL 21, 2021

This is key for any innovation or co-creation process in order to drive results. CLIENT ENGAGEMENT DRIVES THE INNOVATION ROADMAP?—?Key Key clients are engaged more if they can influence the directions of product development: winning even more deals, improving retention. VALIDATED PRODUCT DEVELOPMENT PIPELINE?—?Co-creation

Trends 52

Trends Project Design Thinking Ideation 52