IdeaScale
APRIL 14, 2021
Successful closed innovation requires protection, control, and ownership of intellectual property while still under development, through the use of special product development teams within a company. Social Innovation. Product Innovation.
Innovation Excellence
FEBRUARY 5, 2019
Social media is incredibly effective for conveying marketing messages and for receiving rapid customer feedback. The effectiveness of social media for outbound marketing activities, i.e. getting the news out about new products offerings, and interacting with customers, is well known.
Be-novative
APRIL 21, 2021
This is key for any innovation or co-creation process in order to drive results. CLIENT ENGAGEMENT DRIVES THE INNOVATION ROADMAP?—?Key Key clients are engaged more if they can influence the directions of product development: winning even more deals, improving retention. VALIDATED PRODUCT DEVELOPMENT PIPELINE?—?Co-creation
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