When innovation led to a reversal of fortunes
hackerearth
MAY 12, 2017
Lego overcame its near-demise situation when the then president, Kjeld Kirk Kristiansen, decided that innovation was the only way out in 2001. Video games became more popular. Controlled innovation has clearly worked. It is a story of disruptive innovation. But despite a surge in sales, Lego began floundering again.
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