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15 most important Innovation Theories your company should be using

Idea to Value

An excellent example, outlined in the video below, is Adobe’s Kickbox program, which gives anyone who has an idea and wants to try it out a box with advice on how to approach the experiment and a pre-paid credit card with $1,000 to be used however the person wants. Suggested viewing: 12 – Disruptive Innovation.

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When innovation led to a reversal of fortunes

hackerearth

He focused on a few target products and services and he did them well. Even though the Mac business was picking up, it was only in 2001, with the release of the iPOD (now retired) disrupting the digital music market, did Apple start soaring. Video games became more popular. It is a story of disruptive innovation.