A Beginner’s Guide to Web Site Optimization—Part 1
Boxes and Arrows
JANUARY 13, 2015
The performance metrics are chosen to directly reflect your site’s business goals and might include things like how many product purchases were made on your site (a sales goal), how many people signed up for the company newsletter (an engagement goal), or how many people watched a self-help video in your FAQ section (a customer service goal).
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