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What do we expect from Innovation? Mostly disappointment

Paul Hobcraft

Those not involved directly within the innovation project constantly remain skeptical or require more proof. The article was “ Innovation Should Be a Top Priority for Boards. ” The survey was conducted asking over 5,000 board members from around the world asking “do they do enough to support innovation?”.

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DON’T LISTEN TO YOUR CUSTOMERS!

Innovation 360 Group

Gartner projected that 89 percent of companies compete primarily on customer experience. Customers tend to use surveys to complain, or negotiate, or tell you what bothered them recently. You may remember the three innovation horizons from the last episode, but it’s worth reviewing them again for clarity.

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PLAYING IT SAFE IS THE MOST DANGEROUS THING YOU CAN DO

Innovation 360 Group

Companies disappear all the time without a word, due to changing cultural values, changing technology, or changing audience demographics. It wasn’t the tech startups alone that brought them down. At the heart of it all was a lack of attention to how customers’ lives had changed into a faster, more tech-savvy world.

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Co-creating volume 3

Innovation 360 Group

Innovators following the Need Seeker strategy will be most interested in narrowing the spotlight on customers, partners, and clients to offer superior value to the market. In contrast, strategies based on Technology Drivers investigate problems, many of them unarticulated, and explore how the latest developments are reshaping various sectors.

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Co-creating volume 3

Innovation 360

Innovators following the Need Seeker strategy will be most interested in narrowing the spotlight on customers, partners, and clients to offer superior value to the market. In contrast, strategies based on Technology Drivers investigate problems, many of them unarticulated, and explore how the latest developments are reshaping various sectors.