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No such thing as the digital revolution? Avoidance strategies and status quo mentality are deadly when it comes to digitization!

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Publications such as the one written by Hans-Werner Feick are likely to further reinforce these avoidance strategies and the status quo mentality. The most pertinent examples are the book, music, and film industries, which are now occupied by providers such as Spotify, Apple and Netflix. Let us explain why. Industry 4.0,