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A New Model to Start Innovation

Gijs Van Wulfen

NOVEMBER 7, 2016

The start of innovation is described by Wikipedia as the messy getting started period of a new product development process. It is in the front end where the organization formulates a concept of the product or service to be developed and decides whether or not to invest resources in the further development of an idea [i].

Technical Review 63
Technical Review Innovation Technology Resources 63
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When innovation led to a reversal of fortunes

hackerearth

MAY 12, 2017

Jobs began by changing the company’s image and ran his “Think Different” advertising campaign, which glorified individuality. He focused on a few target products and services and he did them well. The company lost trying to emulate other PC makers; they were solving the wrong problem. Then, Microsoft invested $150 million (!)

Innovation 40
Innovation Disruption Marketing Underperforming Technical Team 40
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